Tuesday, June 10, 2014

Mr. Teeth

  You all know him, you all love him, he's Mr. Teeth, and he's a car sellin son of a gun! Five huge selling lots, almost everyone you know drives a car bought from Mr. Teeth of Tootherman Fine Motors.
  But it wasn't always so easy for Mr. Teeth, as he had come from humble enough beginnings. It was his dad who got him into the car business, and Jim jr.,  had been around the car business for as far back as he could remember?
  James Tootherman was one of the most respected business men in town. He prided himself in the "square deal" What little advertising that he did, always included the phrase Square Deal, somewhere in the ad. His business was Tootherman Used Cars, at the original location, the corner of Fifth and Vine. He employed six people, and he treated them more like family then employees. Two of the six were the best darn mechanics this side of the Pecos River! It was their job to fix anything wrong with the cars that they got from wholesale, so that the cars were always in the best shape as could reasonably be expected.
  But when Jimjr. came home from college, he began almost immediately began to change the way they did business. He had come home brash and full of himself, and so he wasted no time installing his ideas into the family business. His father was not in agreement with many of his ideas, and the two men argued often. But the straw that broke the camels back, was when Jimjr., fired one of the mechanics to help pay for the expensive TV ads that he was planning. He promised that every car that they sold would be hand washed by bikini clad women, and he even used models in the ad! He also changed the name of the company to, Tootherman Fine Motors? And all of this happened while his father was sick. Not that it didn't work, because within months of the ads, the company was already looking to expand! But the ads got cheesier, and as the cars seemed to fly off the lots, the quality of the cars could no longer be counted on to be good? It wasn't long before the high praise from customers turned into complaints. So bad that it became almost common place! The business that James Tootherman had built with his square deal philosophy, was something that the he was no longer proud of. The old man died within three months after returning to work, after it was believed that his three year battle with cancer had been won? It was very sad.
  But after that is when Jim Tootherman became Mr. Teeth! It was a name that the kids from elementary school used to tease him with. Whose laughing now he now says many times?  Besides the obvious with his name, Jim had huge teeth, so the name really fit!  Now, at the end of each ad, and after Mr. Teeth assures us once again that, You can count on a fair deal with me, he and his wife look into the camera smiling that toothy grin, a grin much like a keyboard on a piano!

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